I found this power point slides while browsing in Google and I thought it’s brief and informative, so I wanted to share it with you and I want to emphasize two points. First, this file describes the seven stages of internet marketing and I believe stages 3, 5 and 7 are the most important ones. Stage 3: Designing the customer experience, through this phase marketers are going to understand the customers and discover their needs. Stage 5: Designing the marketing program, this step will help in deciding the best ways in reaching the target market and educate them about the products and services offered by a business. Stage 7: Evaluating the marketing program, marketers are going to know weather they used the best tools to attract and reach their customers or not, and it will help in learning from any mistakes were done.
Second, slide 8 show major decisions in a marketing strategy and they are the same as the 4 P’s, but they added here one more which is positioning and target market selection and I believe it’s the main point that any marketer should start with in able to achieve the other 4 decisions properly. And I just want to add a funny point here; I had a professor who said before: there are 5 P’s, the fifth one is PLEASE Buy My Product!!!
Lastly, I think this file is very helpful and we can use it as a guide or check list in our project for büji products. Do you think would it help?
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PLEASE Buy My Product!!!
(I think I will have to use this in the future)
Right, it can be part of stage 5, designing the marketing programs, and the massages that are used in those programs will stress on taking action and encouraging the customers to buy what a business is offering. I feel it's similar to the last step in John Caples' strategy which is Give a reason to buy now (Act now!)
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