I think all of them are really important and we should use them as a checklist to know and evaluate our brand “buji.” I haven’t thought before of internal marketing as a major aspect in building a brand and I’m glad this post has gave a better understanding of this aspect and its effect on a brand. Internal marketing will help the employees to understand more their business which will lead to perform better when they deal and interact with the customers either face-to-face or virtually.
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