I would like to share with you this wonderful FERRARELLE Mineral Water Ad. When I just saw it, I repeated it at least 3 times, and I was curious to know about this brand more and the ad and its effect on the Italian Market. However, I didn’t find all the information that I was looking for, but here is what I found. According to coloribus, it is one of the best ads and won an award: Euro RSCG Worldwide 2007-2008 Starchannel: Best from the best. Moreover, according to this article, Ferrarelle Sparkling mineral water has entered the UK market in November 2007 and built an awareness of its brand by sponsoring different events during the Summer time. The article states that Ferrarelle marketing export manager Annalisa Altini said: "Since our launch in November sales have increased by 20 per cent and Ferrarelle is now listed in Waitrose stores and numerous delis and restaurants across the UK.
One more thing about Ferrarelle water, it doesn’t have a website!!!???
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