I really like this article that shows simple and very important ways to create long-term relationships with customers. Here are the tips:
Tip # 1 Give them more for the money
Tip # 2 Never keep profit at the core of doing business
Tip # 3 Transcend anger into praise
Tip # 4 The rule is that there are no rules
Tip # 5 It’s not just your spouse, they have birthdays too
Tip # 6 Empower your employees to care
Tip # 7 Do not forget tips 1-6 ever, make it a habit
Tip # 5 has a huge influence I believe, and many companies don’t pay attention to it. For example, Loehmann's stores offers 15% for its members on their birthdays, which I think very clever.
The last tip is the most important one because it’s an ongoing cycle that keeps customers satisfied and that will lead them to do the marketing for any business.
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