5 Tactics to Improve Your Thank You Pages

I really liked this article because it shows some effective ways in creating loyal customers from an ecommerce perspective. As I mentioned in the previous post, those ways will help the company keep their existing customers and encourage them to do the marketing for a product/service and a company as whole. Here are some tactics that companies should be aware of, and they should modify their websites especially the last pages “Thank you pages” in an efficient manner that leads to understand the customers more and know how their experiences were “Satisfied or not”? And attract them to visit and purchase from the websites again. However, we should clarify to the customers that the purchasing process is completed and it’s their choices to continue doing one or more of the following list or not. So, we will not have an opposite reaction from them which will affect the businesses negatively.

1. Refer a friend form
2. How to Track your Order
3. Show products related to those ordered
4. Feedback Survey
5. Coupon for Next Purchase

7 Tips to Create Loyal Customers

I really like this article that shows simple and very important ways to create long-term relationships with customers. Here are the tips:

Tip # 1 Give them more for the money
Tip # 2 Never keep profit at the core of doing business
Tip # 3 Transcend anger into praise
Tip # 4 The rule is that there are no rules
Tip # 5 It’s not just your spouse, they have birthdays too
Tip # 6 Empower your employees to care
Tip # 7 Do not forget tips 1-6 ever, make it a habit

Tip # 5 has a huge influence I believe, and many companies don’t pay attention to it. For example, Loehmann's stores offers 15% for its members on their birthdays, which I think very clever.
The last tip is the most important one because it’s an ongoing cycle that keeps customers satisfied and that will lead them to do the marketing for any business.