Ten Mistakes in Blogs

I found this helpful post that lists the top ten design mistakes that would affect blogs’ usability. If any author avoids doing them, s/he will have a certain theme and design for their blogs, and will maximize the number of new readers by giving them a good impression, and they will understand the author and his/her blog more.

1. No Author Biographies
2. No Author Photo
3. Nondescript Posting Titles
4. Links Don't Say Where They Go
5. Classic Hits are Buried
6. The Calendar is the Only Navigation
7. Irregular Publishing Frequency
8. Mixing Topics
9. Forgetting That You Write for Your Future Boss
10. Having a Domain Name Owned by a Weblog Service

FERRARELLE Mineral Water Ad

I would like to share with you this wonderful FERRARELLE Mineral Water Ad. When I just saw it, I repeated it at least 3 times, and I was curious to know about this brand more and the ad and its effect on the Italian Market. However, I didn’t find all the information that I was looking for, but here is what I found. According to coloribus, it is one of the best ads and won an award: Euro RSCG Worldwide 2007-2008 Starchannel: Best from the best. Moreover, according to this article, Ferrarelle Sparkling mineral water has entered the UK market in November 2007 and built an awareness of its brand by sponsoring different events during the Summer time. The article states that Ferrarelle marketing export manager Annalisa Altini said: "Since our launch in November sales have increased by 20 per cent and Ferrarelle is now listed in Waitrose stores and numerous delis and restaurants across the UK.

One more thing about Ferrarelle water, it doesn’t have a website!!!???

5 Tactics to Improve Your Thank You Pages

I really liked this article because it shows some effective ways in creating loyal customers from an ecommerce perspective. As I mentioned in the previous post, those ways will help the company keep their existing customers and encourage them to do the marketing for a product/service and a company as whole. Here are some tactics that companies should be aware of, and they should modify their websites especially the last pages “Thank you pages” in an efficient manner that leads to understand the customers more and know how their experiences were “Satisfied or not”? And attract them to visit and purchase from the websites again. However, we should clarify to the customers that the purchasing process is completed and it’s their choices to continue doing one or more of the following list or not. So, we will not have an opposite reaction from them which will affect the businesses negatively.

1. Refer a friend form
2. How to Track your Order
3. Show products related to those ordered
4. Feedback Survey
5. Coupon for Next Purchase

7 Tips to Create Loyal Customers

I really like this article that shows simple and very important ways to create long-term relationships with customers. Here are the tips:

Tip # 1 Give them more for the money
Tip # 2 Never keep profit at the core of doing business
Tip # 3 Transcend anger into praise
Tip # 4 The rule is that there are no rules
Tip # 5 It’s not just your spouse, they have birthdays too
Tip # 6 Empower your employees to care
Tip # 7 Do not forget tips 1-6 ever, make it a habit

Tip # 5 has a huge influence I believe, and many companies don’t pay attention to it. For example, Loehmann's stores offers 15% for its members on their birthdays, which I think very clever.
The last tip is the most important one because it’s an ongoing cycle that keeps customers satisfied and that will lead them to do the marketing for any business.

7 Factors in Building Successful Brands

I think all of them are really important and we should use them as a checklist to know and evaluate our brand “buji.” I haven’t thought before of internal marketing as a major aspect in building a brand and I’m glad this post has gave a better understanding of this aspect and its effect on a brand. Internal marketing will help the employees to understand more their business which will lead to perform better when they deal and interact with the customers either face-to-face or virtually.